Logo design for a beer festival among friends

With 2020 changing many things in our lives, the cancelation of one of our favorite beer festivals was one of them. In an effort to make the best of the situation, my friends and I decided to throw a mini socially distant festival. Inspired by Pawnees’ favorite mini-horse Lil Sebastian, “Lil Beer Dabbler” just seemed right. (It’s for fun people it doesn’t need to make sense.

Inspiration in mind, I thought it would be cool to make a logo that resembled Lil Sebastian. The biggest challenge for me was working with the hand-drawn type to get it to fit in the space allowed. But after a little elbow grease, I had a finished logo.

Logo | Illustration

Client: Myself, July 2020